If you’re a Michigan dealership, your website is either helping you capture leads — or quietly leaking them. This checklist focuses on the highest-impact improvements: speed, search visibility, and the steps that turn traffic into real inquiries.
1) Make your site fast on mobile
- Optimize images (modern formats, correct sizing, lazy-loading where appropriate).
- Keep scripts lean and avoid heavy third-party widgets unless they convert.
- Make sure core pages load quickly on a typical 4G connection.
2) Build dealership pages Google can understand
- Clear page titles and a single, relevant H1 per page.
- Unique location intent where it makes sense (Michigan + your city/region pages if you serve them).
- Clean internal linking: Home → Inventory/Services → Contact.
3) Fix lead capture fundamentals
- Every inventory/offer page should have a visible primary CTA (call, form, or “request info”).
- Minimize form fields and add a clear privacy note.
- Route leads reliably (email + CRM/webhook, with a fallback).
4) Inventory and offers: prevent thin pages
- Avoid duplicate or near-empty pages that only change a VIN/stock number.
- Include real value: features, condition notes, financing info, and FAQs.
5) Track what matters
- Track calls, form submits, and key clicks (not just pageviews).
- Make sure you can attribute leads back to the page and channel.